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Our Story
Named for love and purity, Misun is inspired by family roots and the timeless values passed down through generations. Derived from Hanja characters, Misun carries the meaning of “beautiful” and “pure heart.”
This business is dedicated to the beautiful pure hearts of my father and grandmother. Their lives stand as a testament to the power of a life well-lived—grounded in family, built on honest hard work, and guided by kindness and purpose.
They have been my greatest inspiration, teaching me how to navigate this complex world with integrity, compassion, and resilience. Misun is more than a name; it is a living tribute to their legacy and a promise to carry forward their spirit in everything we do.
Our Heartfelt Mission
At Misun, our mission is to honor the legacy of love, purity, and resilience passed down through generations. Inspired by the beautiful pure hearts of our father and grandmother, we are committed to building a business grounded in family, honesty, and hard work.
We strive to create with kindness and purpose, offering products and experiences that reflect integrity, compassion, and authenticity. Misun exists to celebrate heritage, uplift communities, and remind the world that true beauty lies in living with a pure heart.
